THE CHALLENGE

Cities around the world are rediscovering the humble bicycle as a potent and efficient transportation tool. New York City has seen a modest bicycle renaissance, which was accelerated by the pandemic, as more and more people are getting on two wheels to get where they're going. The benefits of the bicycle—to individuals, to communities, and to the planet—are well-established, and New York is poised for transformative change. I wanted to understand what barriers were preventing New Yorkers with varying riding habits and experience from rom choosing to ride a bicycle for transportation.